Passionate Plum – Lip Color (Brand Description)

Bold. Sophisticated. Unapologetically you.

Passionate Plum is a rich, deep plum shade designed to turn confidence into your signature look. This sultry, high-impact color delivers smooth, even coverage with a soft-matte finish that flatters every skin tone—especially stunning on deeper complexions.

Crafted for long-lasting wear, Passionate Plum glides on effortlessly, giving you a luxurious feel without dryness or heaviness. Whether you’re elevating your everyday look or stepping into a night out, this shade brings instant polish and undeniable presence.

✨ Deep, modern plum tone
✨ Smooth, comfortable, non-cakey finish
✨ Buildable, full-coverage color payoff
✨ Designed to complement all skin tones

Passionate Plum isn’t just a lipstick — it’s a statement.

Aularale — Confidence looks good on you.